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Within these
regions we can assist exporters/would-be exporters by identifying and introducing agents, distributors,
dealers etc. with whom our principal will then deal directly.
We will advise on the feasibility / achievability etc of business plans
submitted by distributors and dealers.
Sales
Performance -
the heart of any business - can be one of the great uncertainties
in any international organisation. Good ideas all too often
fail to turn into high profits precisely because the promotion
of products is not handled in the best way for the specific
business area. We can assist in the development of sales and
distribution channels that suit the target country. We will survey the
competition, advise on advertising and publicity strategies,
guard against the more common mistakes and cultural or political
gaffes. Most countries have networks and etiquettes through
which business is conducted. We have already established
valuable contacts in many countries where we can negotiate agreements
and arrange mutually beneficial partnerships.
We do not (as
is common practice) simply select distributors and agents from
one or other of the international trade directories. Instead,
often working with substantial and reputable institutions known
to us in the target country, we thoroughly research and present
carefully screened, qualified companies. Before we introduce
any candidate to you we will have meticulously appraised the
company and ascertained the influence it wields locally; we will
have talked to its management, discussed your product and we will
have confirmed positive interest, at director or GM level, in your business and products.
In short, we
can shape and execute the whole package for you from concept
- navigating the minefields of diplomacy and bureaucracy and
undertaking the all-important market intelligence - through to a
healthy operating presence.
Marketing
advice
is offered
on the development of sales and distribution channels that suit
the country in which you are operating, or wish to operate. Marketing is an area of
activity where local knowledge is absolutely vital. Target
groups and consumer triggers must be identified, brand
identities and outlets established. What sells in one country
may make no impact in another. We will survey the competition,
advise on advertising and publicity strategies whilst guarding
against cultural and political gaffes.
Many
territories are less free than Western markets and your business
development is consequently very dependent on the quality of
your business partners. We find the right people and ensure
that dealers are reliable and properly motivated, make the best
use of promotions, raise their standards of customer service and
place your products and services in the right windows of
opportunity.
Location
is
important. A home-based office is not the place to set up
and direct a business in a new and distant country. It is
important to be there, to know the markets, to develop the management,
guide the workforce, make the contacts with customers,
suppliers, shippers etc.
Overseas
Business start-up. We can be of valuable help if you should wish to
establish your own business or branch in many overseas territories. We have some 25 years experience of establishing
branches, subsidiaries and joint ventures around the world.
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We will locate premises and staff
and make all necessary start-up arrangements including
introducing contacts and developing them and outlining overall
marketing strategies.
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We can form local companies,
deal with local legal requirements and formalities, import
formalities, logistics problems etc.
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We can explore the possibility of
adjusting the new company structure and local shareholding (if any)
to minimise adverse tax implications and/or to take
advantage of double taxation treaties.
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We will search for and select local and
regional staff up to managerial level, thus frequently obviating
the need to position highly expensive expatriates in the zone of
operation.
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We can project-manage the whole
start-up operation, even overseeing the construction of
factories, accommodation units etc.
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We will effectively act as a pathfinder
and facilitator, leaving you free to focus upon your primary
business.
It can be an extremely lengthy, difficult
and frustrating task to navigate the often tortuous route
through the various bureaucracies involved in setting up a new
operation in a strange country. Hawke Business smoothens the way and expedites the
whole process.
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